One of the most striking characteristics of the "conventional diet industry" is lack of understanding concerning the value of protein in maintaining and improving Body Shape while losing weight. 

   Weight loss is important if you are overweight; however, just losing a certain number of pounds does not guarantee firmness or better muscle tone! If there is a loss of muscle due to low amounts of protein in the rush to lose weight, the body's metabolism actually slows down, making the weight harder to keep off! Dieter's may end up a smaller version of themselves--but still carrying excessive bodyfat and actually looking flabbier due to this lack of muscle!